CaptivateIQ Bonuses is bringing a comprehensive, intelligent approach to performance-based bonuses & MBOs (Management by Objectives)incentives that addresses a critical need: driving performance with incentives beyond sales teams.

While companies may invest significant resources into compensation strategies for their sales teams, this singular department approach may limit their ability to influence behaviors  across the entire business.  When performance metrics and rewards aren't properly aligned with business objectives across your entire business, the result is wasted potential, employee frustration, and missed opportunities for growth.

What are Performance-based Bonuses & MBOs?

Performance-based bonuses are compensation programs that reward employees for achieving specific business goals, outcomes, or milestones. Unlike tenure-based or flat bonuses, they align incentives with the behaviors and results that drive company success.

One of the most widely adopted models is MBO (Management by Objectives), which links individual performance to company strategy through clear, measurable objectives that are collaboratively defined and tracked over time. MBOs transform performance management from a once-a-year formality into an ongoing, impact-driven process.

According to our recent industry survey, 40% of organizations now incorporate MBOs into their incentive plans—highlighting a shift toward more strategic, performance-aligned compensation.

And MBOs are just one example. Organizations are also using:

• KPI-driven bonuses tied to role-specific metrics like revenue, NPS, or CSAT
• OKR-linked incentives that reward goal completion across teams
• Project-based and team bonuses that support cross-functional success
• Stretch and milestone bonuses that reward above-and-beyond impact

Together, these programs reflect a growing commitment to rewarding performance—not just presence.

Introducing CaptivateIQ Bonuses: Our Solution for Performance-based Bonuses & MBOs

CaptivateIQ is bringing a comprehensive, intelligent approach to performance-based bonuses and MBO incentive plans that addresses a critical gap in performance management: driving desired behaviors outside of commissionable teams. .

CaptivateIQ's Bonus offering delivers value across three core product areas: :

• Flexible Goal Management with support for diverse roles and objective types.
• Intelligent Workflow with automated approvals and streamlined collaboration for managers and employees. 
• Comprehensive Performance Insights for real-time visibility into goal achievement and advanced reporting. 

Our platform uniquely processes both objective metrics (automatically pulled from systems like Salesforce) and subjective metrics (requiring manual manager evaluation). While we support seamless integration with existing systems, our platform also allows for direct manual submission of performance data from payees – giving organizations flexibility when automated data collection isn't possible or preferred.

Why we built CaptivateIQ Bonuses

CaptivateIQ is invested in Bonuses & MBOs for a number of different reasons:

• Similar Competencies to Incentives: Our expertise in incentive design and management made Bonuses & MBOs a natural extension, leveraging our existing strengths in data integration, calculation capabilities, and workflow automation.
• Consolidation of Incentive Programs: Our Bonus offering allows companies to consolidate disparate performance programs into a single system for a complete view of employee performance and compensation.
• Growing Adoption of Performance-based Bonuses & MBO: We've observed a significant shift toward objective-based management as organizations recognize traditional annual reviews are insufficient for today's fast-paced business environment.
• Reliance on Spreadsheets: Our platform eliminates the pain points of spreadsheet-based performance tracking through automation, centralization, and intelligent workflows.

By introducing Bonuses & MBOs, CaptivateIQ empowers organizations to drive measurable results through aligned objectives while seamlessly integrating incentives with compensation strategy. 

How CaptivateIQ Bonuses works

Our step-by-step process ensures accuracy and transparency:

1. Setting Up Goals and Scoring Workflows
   
   • Managers define goals for employees
   • Goals require approval before being finalized
   • Employees review assigned goals and prepare to input their scores
2. Capturing Score Submissions
   
   • Employees input their scores based on performance
   • Each entry includes score percentage, date, and justification
3. Automating the Approval Process
   
   • Managers review and approve scores within the system
   • Configurable multi-layer review workflows
4. Finalizing and Calculating Payouts
   
   • Approved scores feed into compensation calculations
   • Results are recorded for tracking and reporting

This process transforms incentives management from a disjointed manual process into something that is streamlined and connects individual achievements directly to organizational success and rewards.

What it means for our customers 

As part of  CaptivateIQ Incentives product line, our Bonuses offering creates a comprehensive performance ecosystem that:

• Aligns variable compensation with both quantitative and qualitative performance indicators
• Provides a unified view of all performance-based & MBO compensation
• Enables sophisticated modeling of different incentive structures
• Streamlines administration of all performance-related programs
• Creates transparency for both employees and management

The introduction of Bonuses ensures that all forms of performance-based compensation work together to drive strategic objectives and reward the full spectrum of employee contributions.

Ready to transform how your organization manages MBOs & performance-based bonus programs?

• Existing Incentives customers - reach out to your CSM to learn more!
• Not an existing customer but interested in seeing how CIQ Incentives and Bonuses offering can help you motivate the right behaviors across your organization - request a demo here!

Performance-based bonus programs are critical for driving organizational behavior.  CaptivateIQ is at the forefront of this transformation, providing a solution that bridges the gap between automated data tracking and nuanced human performance evaluation.

By implementing a strategic Bonus & MBO approach with CaptivateIQ, your organization can reduce risk through automated processes, achieve strategic alignment by connecting individual efforts to organizational goals, and increase transparency with clear, measurable performance tracking.