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Guide
The Top Incentive Compensation Management Trends in 2024
Last updated 
March 12, 2025
The Top Incentive Compensation Management Trends in 2024
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While we may not have a crystal ball, we do feel confident about what’s in store for today’s forward-thinking compensation leaders – especially after surveying 200 ICM pros for our inaugural 2024 State of Incentive Compensation Management Report.

We dug through the data and discovered that while there may be some hurdles to overcome, there are plenty of opportunities to uplevel incentive compensation as a strategic business driver.

Here are the top 5 trends:

  • Teams struggle to scale comp programs along with complexities
  • Compensation leaders are adopting AI to scale their efforts
  • Automation helps comp leaders become more strategic business partners
  • More transparency & trust motivate reps to boost revenue results
  • Reporting is challenging for many GTM teams

Download the guide to deep dive into each trend.

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