Designing and maintaining effective incentive compensation plans isn’t a set-it-and-forget-it process — especially as markets shift and revenue goals evolve. The best teams treat incentive planning as an ongoing strategy, refining their programs to stay aligned with business objectives and keep their sellers motivated.

Join CaptivateIQ and our expert panel — Christopher Goff, Senior Director of Sales Compensation at Labcorp, and Greg Peña, Lead Financial Analyst at BigCommerce — as we unpack the strategies and frameworks that set top-performing organizations up for success in 2026 and beyond.

You’ll learn how to:

• Evaluate the efficiency and effectiveness of your current incentive programs
• Identify gaps in design and pay-for-performance strategies
• Communicate changes clearly to ensure alignment and sustained motivation across teams

Whether you’re optimizing existing plans or building new ones for the year ahead, you’ll walk away with practical insights to help your incentive strategy drive measurable results in 2026.