Most B2B companies devote the single largest portion of their go-to-market (GTM) investment to sales compensation. But the nature of sales compensation is always evolving in response to changing market conditions, and these transformations demand a strategic approach. Companies are undergoing a fundamental shift in selling motions and rules of engagement that fit into strategy and shape how they design compensation structures. Join us for a fireside chat with finance and operations leaders as we explore sales compensation as a strategic lever, recap the state of sales compensation, and make bold predictions for 2022.

What you'll learn:

• How revenue experts are thinking about sales compensation strategies that support both growth and profitability
• Best practices for keeping unit economics under control amid rising sales compensation costs
• Predictions around the impact of stagnant markets on compensation — and how leaders can keep company culture intact